If you’ve spent any time in Facebook blogging groups or watching SEO tutorials, you’ve probably heard the term Domain Authority (or DA) thrown around a lot. And if you’re anything like me when I started, you might be wondering, “What on earth is this, and do I need to worry about it?”
When I was just starting out, I totally fell down the DA rabbit hole. I remember checking my Domain Authority every few days – right along with my Google Analytics stats 😅. It felt like one of those things everyone was talking about, so I figured it had to be super important.
But here’s what I’ve learned: DA does matter… just not for every blogger.
In this post, I’ll break down what DA actually is, how it affects your rankings, and why I now treat it more like a side note than a top priority.
Let’s clear up the confusion together 😊
What Exactly Is Domain Authority?
Domain Authority is a score developed by Moz to predict how likely a website is to rank on search engines, especially Google.
Here’s the MOZ Free Domain Authority Checker where you can check how your site is doing.
It ranges from 1 to 100 – the higher your DA, the stronger your website is in theory.
But here’s the catch: Google doesn’t actually use Domain Authority to rank websites. It’s just a third-party metric.
So Why Does Domain Authority Matter?
Because it’s still a useful benchmark, especially if you’re trying to rank for competitive keywords.
Let’s say you write a blog post targeting a high-volume keyword like “meal planning for busy moms.” If that keyword also has high competition, and your DA is sitting at 10, your post probably won’t make it to page one. Not because your content isn’t good, but because other websites with higher (and more relevant) DA are dominating the space.
Here’s another example – let’s say I want to write a blog post targeting the keyword “puppy crate training”. It sounds like a great long-tail keyword, right? But as you can see, all the websites currently ranking on the first page of Google have a DA of 70 or higher. So if my blog has a DA of 20, I won’t make it anywhere near the top results. Not because my post isn’t helpful, but because my site doesn’t have the same level of authority yet.
That’s the reality – high-DA websites usually have more backlinks, more authority in Google’s eyes, and more trust. Meaning they get the Google preferential treatment.
So yes, if ranking on Google is your main goal, your Domain Authority does matter. You just need to know how to play the game.
How to Increase Your Blog’s Domain Authority
If you’ve decided that Google traffic is going to be a big part of your strategy, then yes, it is worth putting some time into building your Domain Authority.
Here’s a beginner-friendly way to start growing your DA:
Create High-Quality, Helpful Content
Your content needs to answer real questions your audience is searching for. Write for people, not for algorithms.
Focus on writing in-depth blog posts that are easy to read, well-structured, and genuinely helpful.
When people find value in your content, they’re more likely to share it or link to it, which helps boost your DA naturally.
Get Backlinks from Reputable Sites
Backlinks are one of the biggest factors that influence DA – especially when they come from high-authority websites in your niche. Easily said than done, I know, but you can start by:
- Writing guest posts for other blogs
- Reaching out to bloggers you admire and offering value
- Creating content that’s “link-worthy,” like tutorials, stats, or free tools
- Sharing your posts in communities or forums where your ideal reader hangs out
- Answering questions on HARO (Help A Reporter Out)
It takes time, but even a few good backlinks can make a difference.
Use a Smart Internal and External Linking Strategy
Link to other helpful posts on your own site (that’s internal linking) to guide readers and help search engines understand your site structure.
Also include external links to reputable sources — it shows that your content is well-researched and trustworthy.
Optimize Your Website and Blog Posts for SEO
Make sure each blog post follows basic SEO practices. Here’s a detailed WordPress SEO checklist you can use:
Fix Technical Issues on Your Site
Google (and readers) don’t like slow, clunky sites. Make sure your website loads fast, is mobile-friendly, and doesn’t have broken links. Tools like Google PageSpeed Insights, Google Search Console, or even Ahrefs Webmaster Tools can help you spot and fix common issues.
Be Patient and Consistent
Your DA won’t jump overnight. It takes time to build up your blog’s reputation. Focus on steady progress – publishing content regularly, promoting it smartly, and staying in your lane. Over time, you’ll start to see improvements.
And believe me, checking your DA every day doesn’t do much for your peace of mind. Try to check it just once every few months — or at most, once a month. Your sanity will thank you ☺️
Why I Don’t Obsess About Domain Authority Anymore
In the beginning, I’ll admit, once I realized how Domain Authority affects rankings, I got really focused on growing mine. With my first blog, I went all in on getting traffic from Google. I spent hours researching low-competition, long-tail keywords and doing everything I could to land on that first page.
And it was working. For a new blog, I was doing pretty well.
But then the Helpful Content Update (HCU) hit… and everything changed.
My traffic dropped almost overnight. From nearly 10,000 monthly users to barely 1,000. It was gut-wrenching.
And it wasn’t just me either. Every time Google rolls out a major update, countless bloggers get hit hard, no matter how “helpful” their content actually is.
On top of that, AI content started taking over, and Google began pushing its own AI-generated answers. A lot of those solid, long-tail keywords I used to target? They just stopped getting traffic. It felt like fighting a losing battle.
That’s when I decided to stop relying on Google as my main traffic source. I just didn’t want to play the Google game anymore.
So now? I still do keyword research, but these days it’s mostly to understand what people are actually looking for – what they need help with, what questions they’re asking. That’s what guides my content.
I focus on creating content that serves my audience and works across platforms. If I happen to get Google traffic, great — it’s a nice bonus. But it’s not the foundation of my blog anymore.
And honestly? Letting go of that pressure has been one of the best decisions I’ve made.
My best advice? Don’t put all your eggs in one basket. Pick two to four traffic sources that make sense for you and focus on those. Most importantly, build your email list. That’s the only traffic you truly own — people who’ve chosen to hear from you and want to stay connected. Everything else can change in a heartbeat.
Domain Authority can be helpful, especially if Google is part of your traffic plan. But it’s not the be-all, end-all of blogging success. If your blog is still new or you’re focusing on Pinterest, social media, or your email list, you don’t need to stress about DA.
Focus on what you can control: create content that helps your readers, promote it where your people hang out, and build your email list one subscriber at a time. Your traffic, authority, and income will grow naturally — no algorithm drama required.
You’ve got this! And remember, you don’t have to figure it all out alone ☺️
